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You want to have the best website so that you can make sales. In this high competitive world of the internet business, you must come up with outstanding marketing programs to promote your website. Even though you may have the best website to sell your product, you must let the potential costumers know that you exist. Otherwise, you will go out of business before you even begin.

Let us discuss one option which is viral marketing. It can be fun, entertaining and yet serious. It is a means of advertising your product or service. It is passed on from one friend to another or costumer to costumer. When it is seen by one person and is liked, it will be passed on to someone else. It is like the train that keeps rolling along.

How many times have you seen an e-mail from a friend that you liked and then passed it on to someone else? As an example, it may have been a hummingbird video getting nectar our of a flower. It may have been some gossip about a member of the family. This works the same way.

What you do then is come up with a funny video, game or amusing story that tells something about your product. You send it via e-mail or one of the social media formats. Of course, you want to be sure to tell your website information in the marketing. The potential costumer will want to know how to contact you.

One advantage is that this is not a costly way of doing advertising. Another advantage is because you are sending the advertising out under your name. The person will read the ad for they will not consider it spam.

You may want to give an incentive or prize with this advertising. Why do think department stores are always giving away coupons for costumers to get extra discounts when purchasing products? Of course, it is to bring more costumers into the store. You can use the same idea for your viral advertising. It tickles the imagination as to how the costumer can use the product or service. What ever you do, make the advertising interesting. Be creative!

The success of your internet business depends upon advertising to get traffic to your site. Now, it is your turn to use viral marketing just as big successful companies have done. It will certainly help to grow your business and thusly your profits. Be creative and good luck!!

The Federal Reserve on Wednesday considerably raised its expectations for inflation this year and brought forward the time frame on when it will next raise interest rates.

However, the central bank gave no indication as to when it will begin cutting back on its aggressive bond-buying program, though Fed Chairman Jerome Powell acknowledged that officials discussed the issue at the meeting.

“You can think of this meeting that we had as the ‘talking about talking about’ meeting,” Powell said in a phrase that recalled a statement he made a year ago that the Fed wasn’t “thinking about thinking about raising rates.”

As expected, the policymaking Federal Open Market Committee unanimously left its benchmark short-term borrowing rate anchored near zero. But officials indicated that rate hikes could come as soon as 2023, after saying in March that it saw no increases until at least 2024. The so-called dot plot of individual member expectations pointed to two hikes in 2023.

Though the Fed raised its headline inflation expectation to 3.4%, a full percentage point higher than the March projection, the post-meeting statement continued to say that inflation pressures are “transitory.” The raised expectations come amid the biggest rise in consumer prices in about 13 years.

“This is not what the market expected,” said James McCann, deputy chief economist at Aberdeen Standard Investments. “The Fed is now signaling that rates will need to rise sooner and faster, with their forecast suggesting two hikes in 2023. This change in stance jars a little with the Fed’s recent claims that the recent spike in inflation is temporary.”

Markets reacted to the Fed news, with stocks falling and government bond yields higher as investors anticipated tighter Fed policy ahead, including the likelihood that the bond purchases will slow as soon as this year.

“If you’re going to get two rate hikes in 2023, you have to start tapering fairly soon to reach that goal,” said Kathy Jones, head of fixed income at Charles Schwab. “It takes maybe 10 months to a year to taper at a moderate pace. Then you’re looking at we need to start tapering maybe later this year, and if the economy continues to run a little bit hot, rate hikes sooner rather than later.”

Even with the raised forecast for this year, the committee still sees inflation trending to its 2% goal over the long run.

“Our expectation is these high inflation readings now will abate,” Powell said at his post-meeting news conference.

Powell also cautioned about reading too much into the dot-plot, saying it is “not a great forecaster of future rate moves. “Lift-off is well into the future,” he said.