Web site promotion is a painstaking task. It could take a while before search engines can notice and index your site, so it would be good to take necessary steps to quickly promote it. A good web site advertising campaign can dramatically increase visitors to your site. This could mean greater income opportunity for your business because the more you get traffic, the chances of getting positive sales leads increase also. Here are 4 web site promotion techniques which have been proven effective in promoting a web site:1. Effectively use banner advertising. Some people claim that banner ads campaign is not effective and very expensive way to promote a web site. For many years however, lots of web sites have been doing this type of promotion technique. All you need to do is to create the right banner ads design and use it correctly.2. Think of effective means to increase traffic from return visitors. Many profitable web sites receive enormous traffic because they get lots of traffic from returning or repeat page visitors. You can encourage people to regularly visit your site through new product offers, website updates, or by creating a forum or discussion boards in your site. Your options are varied, you just have find out what will be most effective for your site.3. Write articles. This technique is probably the most cost efficient and most effective technique to promote a web site. People normally look for information on the internet. Provide this need by writing informative articles. Make sure however that your articles contain effective resource box which have links to your web site.4. Increase your link popularity. Populate the web with you web site links. A good way to do this is through social networking and social bookmarking sites. If your web links are found in numerous sites, search engines can rank you higher and you will get enormous traffic from them.